Paula Profit is best known as Charlie Sheen’s former high-school girlfriend and the mother of his eldest daughter, Cassandra Jade Estevez. But her biography also includes a career in business, with contemporary fashion coverage identifying her as Paula Speert. Her story connects two different worlds: the early family life of a future Hollywood star and the practical work of developing children’s clothing. Looking at those chapters together offers a fuller picture of Profit, from becoming a mother in 1984 to helping build a brand designed around the everyday needs of children and parents.
| Detail | Information |
|---|---|
| Also identified as | Paula Speert |
| Daughter | Cassandra Jade Estevez |
| Former partner | Charlie Sheen |
| Clothing business | Jackson Clay |
| Business collaborator | Paige Apar |
| Later commercial connection | Spirited Foods |
Her Early Relationship With Charlie Sheen
Profit and Sheen knew each other during high school. Their relationship belongs to the period before his greatest film and television success, when he was still establishing himself as an actor.
In his 2025 memoir, The Book of Sheen, Sheen recalled reconnecting with Profit after filming Red Dawn. PEOPLE’s account of the book describes her pregnancy and his uncertainty about becoming a parent so young.
Sheen also recalled that Profit attended night school. He said he helped in the evenings when needed and that his parents provided financial support. These recollections offer a glimpse of their early parenting arrangements, although they represent his account of that period.
Profit and Sheen never married. His three marriages were to Donna Peele, Denise Richards and Brooke Mueller.
Cassandra Jade Estevez and the Family Connection
Cassandra Jade Estevez was born on December 12, 1984, when Sheen was 19. She is his first child.
On September 25, 2010, Cassandra married Casey Huffman at the Bacara Resort and Spa in Santa Barbara, California. The couple had known each other since junior high school. Sheen walked his daughter down the aisle, and guests included Martin Sheen and Emilio Estevez.
Cassandra and Casey welcomed a daughter, Luna Huffman, in July 2013, making Profit a grandmother. Cassandra also has four younger half-siblings through her father: Sami, Lola, Bob and Max.
Why She Is Also Known as Paula Speert
The surnames Profit and Speert appear in established coverage of the same family. PEOPLE’s 2010 wedding article identifies Cassandra’s mother as Paula Speert, while its later guide to Sheen’s children uses Paula Profit.
The Speert name also appears in children’s fashion coverage. A July 2007 Childrenswear Review feature connects businesswoman Paula Speert directly to Cassandra and Charlie Sheen. That article refers to Jokton as Paula’s husband at the time.
These connections help readers follow her career across sources published under different names.
Building Jackson Clay
Paula Speert and Paige Apar founded Jackson Clay in 2001. The Southern California company initially focused on boys’ clothing, with Martin and Janet Sheen joining them as business partners.
In the 2007 trade profile, Paula explained that shopping for comfortable boys’ clothes for a family vacation helped inspire the venture. The designs addressed practical problems: adjustable hems and waistlines accommodated growth, reversible shirts offered another wearable side, and cargo pockets could be emptied through bottom zippers before washing.
A Place in the Children’s Apparel Market
A separate Fall 2008 fashion report by Tina Barry listed Speert and Apar as Jackson Clay’s designers and placed the brand in Agoura Hills, California.
The report gave a size range of eight months to eight years and wholesale prices of $12 to $28. Those were trade prices for that collection, rather than present-day retail prices.
Barry singled out a heavyweight polo shirt with an unusual striped sleeve design. That detail provides a concrete example of the products the company was presenting to buyers during this stage of Paula’s career.
Later Business Records: Spirited Foods
A trademark application filed on November 1, 2024, names Paula Speert and Jokton Speert as applicants for SPIRITED FOODS. Paula signed with the title of vice president, while Jokton signed as president.
The application describes food-distribution services involving frozen and packaged foods. An earlier trademark record describes the customers as institutional eating establishments, placing this commercial activity in a different sector from children’s apparel.
The filing supplies a dated business role. It does not establish her personal income, the value of the business or the details of her daily responsibilities.
Frequently Asked Questions
Who is Paula Profit?
Paula Profit is Charlie Sheen’s former high-school girlfriend, Cassandra Jade Estevez’s mother and a businesswoman also identified as Paula Speert.
Was Paula Profit Charlie Sheen’s wife?
No. They were in a relationship and became parents together, but they did not marry.
What business did Paula Profit help establish?
Under the name Paula Speert, she co-founded the children’s clothing company Jackson Clay with Paige Apar.
Who is Paula Profit’s husband?
A 2007 trade profile identified Jokton as her husband. Later business filings name both Paula Speert and Jokton Speert.
Does Paula Profit have a granddaughter?
Yes. Cassandra and Casey Huffman’s daughter, Luna, was born in July 2013.
Conclusion
Paula Profit’s biography brings together family history and entrepreneurship. Her relationship with Charlie Sheen explains her place in the Estevez family, while her business record adds a separate professional chapter in children’s apparel and food distribution.
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